These days, almost every business seems to be focussing on having an online presence. A good website is the key towards a brand's success, and there is no denial about it. If you truly aspire to expand your business, you will have to start thinking out of the box. Looking around, you will see a lot of small and big brands are investing on website building ventures solely because this has become the need of the hour. In order to become special, you will have to find out all that's trendy so that you get the opportunity to create an impression for yourself in the minds of your prospects. Investing in the popular website design agency in New York is certainly a wise decision that you can think of doing in order to attain great heights for your brand.
Here are the top 10 factors of a good website design that may determine the fortune of your brand:
Micro animations are small animations which play a significant role in determining the success of your website in the long run. Although this is a minor attribute, you should certainly not ignore it. Micro animations play a vital role in guiding your visitors based on their interactions with your site.
Minimalism or 'Flat design' has been in the trend for quite some time now. However, it doesn't need to be all white to be minimalistic, you can also switch to experiment with colorful minimalism and it will have a different kind of a touch base altogether. A lot of big brands these days are found to feature clean texts with minimal elements but a bold background color to come up with something eye-catching at the same time.
Instead of serving generic contents to anyone and everyone, the advanced websites usually focus on tracking the users' location and browsing history in order to come up with dynamic content which will obviously make them feel a bit more privileged. The trend of using custom-based content will set a feeling of priority amongst your users when they visit your site, may be for the second or third time. This is indeed a great opportunity for you to increase your conversion and thus, grow your business.
It's time to say 'good bye' to the age old geometric shapes, and welcome the growing popularity of the organic shapes. Of course, they enhance the visual appeal of the users. Also, it is a great tool to connect to your users. According to the surveys, it has been found out that most of the professionals at the best website design companies say about investing on floating organic shapes rather than the straignt lines which appear quite harsh.
Color psychology plays a critical role in determining the success of your website, and thus, your brand as a whole. Marketers have always been known to use the impact of different colors on human behavior, and definitely the interpration of different shades play a big role in reiterating the attention of your visitors towards you. While green denotes nature, the red color is known for symbolising passion and energy. You can obviously use such colors mindfully to evoke the mood of your users, and thus, look forward to higher conversions.
- Add audio-visuals wherever needed!
This is a must-have for a website. People love videos, more than reading lengthy texts. Also, videos are much more engaging. This is one of the most effective online marketing tool as well. By saying videos, we do not mean embedding YouTube video links though! Consider coming up a high quality video that is well-prepared and created on a more lively manner rather than something that's haphazard and does not convey anything meaningful anyway.
- Thumb-Friendly Mobile Navigation
Ahh, thumb-friendly! Do you know what it is? Well, to explain it a bit better, just look at the way you are holding your phone right now! You might be having your fingers wrapped around the pack of your handset and your thumb is probably doing all the work for you. This is certainly the way most of us prefer surfing through our phones. Now, I hope it's clear that why do we need to have thumb-friendly navigation for our website.
Final thought:
The above-mentioned factors are some of the critical factors to determine the success of your website's design. Last but not the least, you should always have an SSL certificate on your website which will help your visitors trust your website. Indeed, this serves as an authenticity for your website, thereby giving the message to your audiences that they are on a reliable source, and that your brand is something genuine. Also, this certification encrypts the data from being transmitted elsewhere.
icons at the top right corner of the subsection.