In order to put this public relations plan into process there are three key audiences that need to be involved. These influential individuals include the mavens, the connectors, and the salesman. These groups of people will be prime factors in decided how the plan plays out. 

Mavens

Mavens are known to be data banks. This group of individuals are there to provide the message. A maven can be anyone with a deep understanding of a given field. The maven chose for this plan is listen below. 

1. Kyle Reynolds - Kyle was the Alternative Breaks leader on our trip. In order to prepare for our trip he researched the organization including everything they stand for and do along with communicating with the Project Cure Nashville team frequently. Kyle could be a very useful guide and source of information when it comes to learning more about this organization and what their overall goals entail. 

Connectors

Connectors are the people who have an incredible wide spread social network. Because of this, they are perfect people to help spread the message. The connector chosen for this plan is listen below. 

1. Chamber of commerce representatives - A part of the PR plan is to have individuals from Project Cure get involved in the local chamber of commerce events. Anyone who goes to chamber of commerce meetings and events are heavily involved in the community. Along with being heavily involved comes with knowing a lot of people. A chamber of commerce representative would be  a good person to spread the message on what Project Cure is here to do and how people in the community can get involved and help. 

Salesman

Salesman take the job of persuading the non-convinced. This group of individuals are described as the advertisers or the marketers of the group. The salesman chosen for this plan is listed below.

1. Project Cure's medical volunteers - As people who know first hand the amazing things this organization does for others, they would be the perfect people to market to the local medical organizations and hospitals on why getting involved is meaningful and worth it.