Key Audience Messages

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Key messages are all about the stickiness factor. The stickiness factor is defined as the ability of an audience to remember a specific message issued by an organization. The key to a successful "sticky" message is that it is clever enough to stick in people's minds to be memorable. 

 

Key Messages

Key message #1: Always striving to keep providing more health and hope around the world.

  • This message is sticky because it is empowering as well as reflective on the impact that has previously been made through Project Cure. 

 

Key message #2: Cure the world by supporting Project Cure.

  • This message is sticky because it is associated with the name as well as the main mission that the organization holds.

 

Key message #3: In a world that has so much, we need to learn to give more and keep less. 

  • This message is sticky because it creates the feel of responsibility to those reading or hearing it. As a citizen of a country with so many resources, Project Cure is holding people accountable to being able to give their time, energy, and resources.
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